pressure

Want a brand that really makes some noise? Pressure did.

Pressure is a monthly electronic music event held in Cape Town. The organisers came to us in need of a new brand direction – our objective being to create an innovative concept that would be instantly recognisable to fans and followers.

We took a modern typeface and customised it to incorporate a needle in the ‘P’, symbolising a pressure gauge. This logo mark was then applied to all Pressure’s marketing materials, both digital and print.

We like to think we truly turned things up ahead of the event.