pressure

What We Delivered:
  • Art direction
  • Brand 
creation

Want a brand that really makes some noise? Pressure did.

Pressure is a monthly electronic music event held in Cape Town. The organisers came to us in need of a new brand direction – our objective being to create an innovative concept that would be instantly recognisable to fans and followers.

We took a modern typeface and customised it to incorporate a needle in the ‘P’, symbolising a pressure gauge. This logo mark was then applied to all Pressure’s marketing materials, both digital and print.

We like to think we truly turned things up ahead of the event.

Pressure
Pressure
Pressure