With it’s name a nod to the main Camerons brand, a lion, we took pen to paper woking on concepts with a bite. As the Tooth & Claw beers & stouts are aimed at a younger, craft-ale market we wanted to create something that was modern approach on a traditional crest. We also wanted to focus on the region, what with Tooth & Claw hailing from Hartlepool, the lion in the crest follows the coastline of Hartlepool to show it’s proud of it’s heritage.
Each unique beverage is created by the development brewers, with experimental flavours such as Peach IPA & Breakfast Stout, so when it came to the bottle & can labels we wanted each one to be unique with it’s own bespoke wallpaper covering the product.
Furthermore we have created many other Tooth & Claw products and merchandise such as signage, T-Shirts, vehicle livery and business cards.