At Muze, we love cycling – so when we got the opportunity to work with an exclusive cycling club, our wheels were already in motion.


700c wanted a brand that would effectively represent them as a high-quality road-cycling company, whilst at the same time reflecting the performance and energetic nature of the sport. We created an impactful, exciting and recognisable logo, flexible enough to be used in many different contexts.

It was a great honour to see our work in place at various locations during the legendary Paris-Roubaix Race, and it certainly inspired us to get back on our bikes!