what we did:
Pressure, a monthly electronic music event held in Cape Town, came to us because they were in need of a new brand direction. Coming up with an innovative brand concept which was instantly recognisable to Pressure’s fans & followers was our objective.
We took a modern typeface & customised it to incorporate a needle in the ‘P’ (symbolising a pressure gauge). We then applied this instantly recognisable logo mark to all of their material, both digital & print.